Property - Beautiful Living España Exhibition

Palacio de Congresos, Marbella 28th November - 30th November 2008

Beautiful Living España Exhibition Palacio de Congresos, Marbella 28th November - 30th November 2008

Words by Beautiful Living España 18/04/2008

The Event

 The Beautiful Living España Exhibition is a totally new home décor event to be held at the Palacio de Congresos in the heart of Marbella – one of the most sought after locations on the southern coast of Spain. The venue is just 40 minutes from Málaga’s international airport, and close to shopping centres, golf courses, tourist attractions and the world renowned Puerto Banús. Marbella is also easily accessible from all areas along the Costa del Sol and Gibraltar via the N340 motorway, as well as from inland towns and villages. The exhibition hall is ideally located in central Marbella, with affluent consumers living and working in the local and surrounding areas. The Beautiful Living España Exhibition offers an excellent platform for companies that want to market their products and services directly to consumers and potential distributors face-to-face. Organised by TPC Costa Publicidad 2005 SL, the Beautiful Living España Exhibition will be the only show in Marbella this autumn/winter dedicated to the home. 

Why take part in the Beautiful Living España Exhibition in Marbella?

 The Beautiful Living España Exhibition will enable exhibitors in the home interiors and outdoor living industry to connect with high income earning consumers, whether they are expatriates or Spanish residents, who have an avid interest in home décor. According to the National Institute of Statistics (Spain), the official population of Marbella at the end of 2007 was just over 126,000, although the true figure is estimated to be more than double that. The latest census figures also show that foreign residents now make up more than one-third of the total population in some areas of Málaga province (which encompasses the whole of the Costa del Sol). Marbella has one of the province’s largest communities of foreign residents – a total of 29,963. Marbella provides a consistently strong climate for investment, and the Costa del Sol remains the number one destination for relocating expatriates and second homebuyers; so the exhibition could attract hundreds of thousands of potential clients. Marbella is a cosmopolitan town attracting millions of tourists each year. It is internationally famous for its enviably luxurious lifestyle, making the area an especially attractive proposition for discerning property owners and buyers. There will be a nominal entrance fee of five euros for visitors to the exhibition (waived in certain cases through special promotions and marketing arrangements), and prior registration will be obligatory. As this is a nominal fee, this will ensure that the exhibition receives the highest possible attendance over the three days. If visitors register online, free entry will be given. 

Visitor Profile

  The exhibition will attract both expatriates and Spanish residents over the three days, most of whom will fall into one of the following categories:    The general public  The local business community  Homeowners  Retail distributors  Trade

  The Organisers

 The Beautiful Living España Exhibition is presented by TPC Costa Publicidad 2005 SL, which is part of The Publishing Consultancy (TPC), with offices in Marbella, London, Paris, Madrid and Barcelona. TPC Costa owns two widely-read glossy magazines in southern Spain, H! Society Magazine (which also has a Mallorca edition) and Beautiful Living España. The Beautiful Living España Exhibition is being organised by Marbella-based TPC Costa Publicidad 2005 SL with the support of Diamond Marketing & PR, bringing together their combined expertise in advertising, marketing, event co-ordination, business 

Having identified the growing need for a public exhibition in central Marbella dedicated to the home, the Beautiful Living España Exhibition has been established to meet ongoing consumer demand. Its aim is to be the “must-visit” event this autumn/winter.

 

Marketing Activity

 The Beautiful Living España Exhibition will be supported by itsown magazine, Beautiful Living España, and its monthly sisterpublication, H! Society Magazine.In addition to a strong marketing and public relations campaign to encouragepeople to attend the exhibition, potential visitors will also be targetedthrough local and regional media, including magazines, newspapers, postersand radio. There will also be a direct and online marketing campaign whichwill be used to encourage visitors to register online and receive e-mailnewsletters – sent to local residents in the run-up to the show.As an exhibitor, you will directly benefit from the marketing and public relationsinitiatives carried out before and during the event. There will also be post-eventcoverage in the media. 

Stand Information:

 Each shell scheme stand includes a basic shell, carpet, fascia board, onesocket and standard lighting.Please note: All exhibitors are required to provide their own insurance for their stand. Cost: °Ë210/sq.m, for space only stand (minimum 10 sq.m)All stand packages include free-build or shell scheme stand. Complimentary invitations to your clients and other guest. Marketing support from Beautiful Living España magazine and Diamond Marketing & PR- Free editorial entry in the official show guide- Listing in the show preview - Website entry including company information and reciprocal hyperlink - Exhibition expertise and advice Sponsorship opportunities at the Beautiful Living España Exhibition are also available.

For more information or to reserve your stand, please contact us today.

 Beautiful Living EspañaC/ Ramón Gómez de la Serna 22 Edif. King Edward, Oficina 602 29600 Marbella SpainTel: +34 952 908 107 Fax: +34 952 815 597Email: expo@ble-magazine.com Website: www.beautifulliving.com